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Advertise With Us!

We are the official student newspaper for the rapidly-changing University of Texas at Arlington.

When readers open the print issue The ‘Horn each Wednesday, or view us their mobile device, they open an award-winning world of news — campus, city, national and world — sports and entertainment, commentary and opinion, crosswords and Sudoku, and scores of ads for products and services.

As the over 50,000 students, faculty and staff who read The Shorthorn each week know The Shorthorn is the trusted first read for the UT Arlington community — and the only place for advertisers to reach the entire UT Arlington market.

In the crowded and noisy Metroplex media environment, we can help UT Arlington students, faculty and staff notice and respond to your message.
You’ll be impressed with the ways we can help. We will assign a sales representative and member of our ad design team to work with you to craft advertising messages targeted to our audience.

We’re not just here to sell you an ad. We’re here to help you grow your business. And we know our audience: we’re part of it!

Aakeem Reynolds

Adam Drew

TELEPHONE: 817.272.3188
FAX: 817.272.5009 

2020-21 Rate Card


Space must be reserved one week prior to the print publication date.



The UT-Arlington Market

41,933+ students, 3,500 faculty, administration and other employees. More than $19 million to spend each month after educational expenses have been paid.

Our students are in the hard-to-reach age group that you need. And 80 percent of them live on their own. They have $5.6 million each month in disposable income. They shop for the things they need as well as the things they want. They buy both. 

Each year, more than 25% of our students are freshmen and transfer students, new to UTA and looking for their favorite things to do things, new places to shop, dependable and personable service providers, favorite places to eat, new places of worship, and more.  The stream of potential new customers for you is ongoing. 

More than 60 percent of UTA students stay in the Metroplex after they graduate. Consumer loyalties they form now will last a lifetime.

By The Numbers

• The Shorthorn is read regularly by approximately 70 PERCENT of UTA students, faculty and staff, far more than any other publication. 

• PRESSRUN: 3,000 each Wednesday when classes are in session during the spring and fall and during the summer, for a total of 132 issues each year. 

• Distributed FREE at more than 120 high-traffic locations on and off campus, including residence halls and apartment complexes, libraries, classrooms, office buildings, recreation facilities, and at selected business locations throughout Arlington. When each new issue arrives around 8 a.m., the prior day’s papers at many points are moved to the rack’s bottom shelf for an extra day of availability. 

• Available ONLINE 24/7. Usage of The Shorthorn Online — —more than doubled in the past year alone.

• Published SINCE 1919. We know UTA. And we’re here to stay.




1–4 pages

6–8 pages

10–16 pages

18+ pages

  • Acceptance of inserts is on approval by The Shorthorn. An insertion order and sample of the insert must be received at least seven days prior to the requested insertion date.
  • All rates are net. In addition to rates quoted, the advertiser agrees to pay all costs incurred due to special handling needed for inserts that cannot be mechanically inserted, return of rejected or damaged inserts, etc.
  • Folded inserts will be charged at the multiple page rate.
Inserts must be delivered to our printer between 7:30 a.m. and 3:30 p.m. three business days prior to the insertion date, at the following address:

Midway Printing
Attn: Shorthorn Inserts
645 Regal Row
Dallas, TX 75247
Phone: (972) 233-8404


Advertising is payable in advance unless UTA Student Publications has approved credit based on a credit application submitted by the advertiser. Allow 10 working days for review of the credit application. Visa, MasterCard, Discover and American Express also are accepted. See credit application for restrictions. 

Student Publications reserves the right to request payment in advance or to cancel credit privileges at any time. 

Invoices are supplied at customer’s request at the time of ad placement. Statements are mailed monthly. Terms are net 30 days. A 1.5% per month service charge (18% annually) will be added to each account not paid within 30 days of the first billing date. The advertiser agrees to pay any collection fees assessed if a balance is not paid within 90 days and the account is outsourced by Student Publications for collection.

A $30 charge will be assessed for each returned check. 



The Shorthorn will be responsible for errors in advertisements only in proportion to the bearing that the error has in relation to the entire ad as determined by the Advertising Business Manager. UTA Student Publications will not consider adjustment of payment for any advertisement involving typographical errors or erroneous insertion unless notice is given to the Advertising Business Manager within thirty (30) business days of the first monthly statement showing the charge in question. The Shorthorn will not be liable for more than one incorrect insertion of any advertisement.

Adjustments will be made as credits, not refunds.

Agency Commissions: For advertising agencies, local rates are net (non-commissionable). Advertising agencies representing accounts outside the Dallas/Fort Worth Metroplex will be charged national rates, which are net (non-commissionable) rates.


Volume Contract advertising agreements commit an advertiser to run a specified amount of advertising during a contract period in return for a lower advertising rate. To qualify, an advertiser must be signatory to the UTA Student Publications advertising contract.

Advertisers who do not fulfill the contracted amount of inches agree to pay the applicable rate for the amount of advertising placed. At the end of the contract period, the difference in the rate contracted and the applicable rate based on inches used will be reflected in a one-time additional “shortfall” charge to the advertiser.

A volume contract advertiser may upgrade to a larger contract (more ad inches at a lower rate) at any time during the contract period. The new rate will be effective for all advertising run after the date of the upgrade, but it is not retroactive to advertising previously run.

Volume contracts and contract upgrades must be approved by the Student Publications Advertising Manager or Advertising Business Manager before becoming effective.

Only one discount may be applied per insertion, including contracted rate. Contracted rates may not be discounted further.

Advertisers may combine total inches used in ROP, Classified Display, special sections and special editions toward annual contract requirements.

No refunds will be given. Credit will be given for use at a later date.



The Shorthorn reserves the right to revise advertising rates and/or any other conditions set forth in this Rate Card at any time with 30 days notice.

All terms, conditions and rates contained in this Rate Card are incorporated by reference and made part of The Shorthorn Basic Advertising Contract. A complete list of contract terms and conditions is listed on The Shorthorn’s Insertion Order and Volume Contract agreements, which are available upon request.


All advertising is subject to acceptance by UTA Student Publications, which reserves the right to reject any ad at its sole discretion at any time prior to publication.

The Shorthorn will make all reasonable effort to see that any advertising is published as accepted and that pre-printed inserts are distributed as ordered. However, The Shorthorn will not be responsible for any consequential damages resulting from failure to do so.

Advertisers and Advertising Agencies forwarding insertion orders that contain incorrect rates or conditions will be charged in accordance with the rates and terms of the contract in effect at the time of publication. Failure to make an order correspond in price or terms will be regarded as a clerical error and the advertising will be inserted without further notification.

The advertiser and/or agency agrees to assume all responsibility and liability for the content (including text representations, illustrations and copyrights) of any advertisements places in The Shorthorn.


Advertising canceled after deadline will be removed from the issue, but the advertiser remains responsible for payment of the full cost of the ad. Advertising that does not run due to missing content also is subject to full charge.

Composition, artwork and photography produced by The Shorthorn and UTA Student Publications become the property of Student Publications and may not be used in any form or medium without prior consent of the Advertising Manager.

See The Shorthorn advertising agreement for restrictions and details in addition to those included in this rate card.