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Rap video shot on campus goes viral through social media

Written by Joan Khalaf, The Shorthorn senior staff

Thursday, 21 January 2010 07:36 PM

Have you told your ‘Homegurl’?

Bone, or Damarcus Hamilton, made his first music video, “Homegurl,” on campus during winter break on Dec. 19. The video features a flashy convertible pulling up in front of Kalpana Chawla Hall, people dancing in the University Center hallways and a teacher holding a Human Sexuality class.

The video was posted online Jan. 19 and rose in popularity soon after.

Biology senior Jerome Kirby said he was one of the first to post the video link on his Facebook profile.

Hip-hop artist Bone shot his first music video,

“I think all the students got a kick out of it,” he said. “I don’t really know how the university would feel about it.”

The official video went up on YouTube.com and Bone’s Myspace page, but Def Jam Records, a label Bone is working under, requested the video be taken off Thursday until its premiere on MTV2, said Bone’s manager Torrance “T.Riff” Burnett.

Although the hip-hop artist is a Prairie View A&M University student, he said he decided to film the video at UTA because his school didn’t approve a room in time and he has friends that attend or are former students at UTA.

“I wanted to keep it to the college and really express my vision,” Bone told The Shorthorn. “I wanted to tell everybody the situation.”

Alumna Keke Onwumere, a good friend of Bone’s who appears in the video, said she told him, about a year ago, that he needed to push the song after everyone liked it at a pool party. Onwumere said the shoot took one day.

“I like the fact that he, based on the content of the music, turned it into a schoolboy type of thing,” she said. “I think he did that mainly just because he goes to school and he’s about to graduate.”

“Mr. Boomtown”, or Nahala Johnson, directed and edited Bone’s video. Johnson has worked with Slim Thug, Gucci Mane, T-Pain, Mya and Rick Ross. Johnson is also a former editor and producer for the Dallas Cowboys Television Production Company, Silverstar Network. Johnson couldn’t be reached by press time.

The university reviewed and approved a request to use the UC Guadalupe Room, but once the video production spilled into other parts of the building, UC staff asked them to finish and leave, said university spokeswoman Kristin Sullivan.

“They filed an appropriate request,” she said. “What happened was, during the videotaping, they spilled out from the room, which was not part of the agreement.”

Bone is signed with Citi Under Siege, Redzone and Def Jam. The Texas native has been in the industry since he was 15, but rapping since he was 7.

He said he expects good things in his career.

“We’re in the process of taking this worldwide,” he said.
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Last Updated ( Friday, 22 January 2010 02:41 PM )

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